新聞報導
NEWS REPORT

資管學生深入巴陵 – 網路行銷部落文化

本校資訊管理系學生張利安,繼去年輔導巴陵國小架設「雲端的部落-巴陵拉拉山」獲得全國網際網路博覽會第一名及國際學校網界博覽會白金獎等殊榮後,再度深入巴陵部落,尋訪部落內所有的山莊、民宿、果園及觀光景點,耗時二個月的時間,終於完成「巴陵部落網站」的架設,再次將擁有豐富原住民文化的巴陵部落行銷出去。

張利安表示,再度深入巴陵拉拉山後,發現該部落的民宿、山莊眾多,觀光客人數也不少,但是當地原住民經營的店家卻是生意冷清,一問之下才知道是原住民朋友缺乏行銷概念,無法吸引觀光客的青睞。於是包括他在內的七名中原資管系學生決定響應行政院青輔會「青年參與志願服務」計畫,投身弱勢族群關懷,並且利用資管系所學習的專業知識,協助其架設網站,藉由網路行銷部落文化。

今年三月底,這七名資管系的學生第一次出隊前往巴陵部落就遇上北橫坍塌,受困於北橫路段兩個小時之久,後來在山上陸陸續續碰到路段維護也就習以為常,不以為苦了。這群大學生為了深入部落每一個角落,每個星期都犧牲假期上山,騎著機車往來中壢、巴陵兩個半小時的車程,為期兩個月。在搜集資料過程中他們走訪了部落內所有的山莊、民宿、果園及景點,也聽過不少原住民的心酸故事,發現部落文化逐漸沒落中的事實。

張利安指出,他們不時地提醒店家必須透過保存文化才能帶動原住民觀光產業,並且實地走訪歷史遺跡並加以紀錄,經過兩個月來的努力,他們終於完成「巴陵部落網站」,希望透過網路引領民眾重新認識巴陵、認識泰雅文化,也歡迎民眾光臨巴陵部落,實地體會該部落以及其傳統文化的美,網站位置為 http://www.bulon.org.tw

————————————————————————————————

MIS Students Help Promote Baling Cultures On-lin

                    Reported by Lin Hong-zhou

Last year, Chang Li-An, a student from CYCU’s MIS department, helped Baling Elementary School build the school’s website, “the Village on Top of the Clouds– Baling Lala Mountain.” The website went ahead to win the First Prize at the National Cyber Fair and the Platinum Award at the International Schools Cyber Fair, among others. This year, Chang spent two months going deeper into all cottages, family hostels, fruit farms and tourist spots, and he built a comprehensive website in an attempt to market Baling’s rich aboriginal cultures to the outside world.

Chang Li-An said that when he went deep into the Lera Mountain of Baling again, he found that there were many hostels and cottages, and also many tourists as well. However, there were very few patrons visiting the aborigines’ stores. The reason, he realized, was that the aborigines did not know how to market themselves; therefore, they could not attract tourists. He decided to help. He was joined by six other students from the MIS Department to lend a helping hand in collaboration with the Youths Volunteering Program sponsored by the National Youth Commission. Their aim was to help the disadvantaged with their professional knowledge they learned in school to build a website to market the aborigine’s culture.

They set out toward the end of March this year, and they were met with a landslide on the Northern Cross-Country Highway that stranded them for as long as two hours. They eventually got used to the constant maintenance of the highway. In order to reach every corner of Baling, these college students sacrificed their weekends motorcycling for two hours and a half between Chong-Li and Baling for two months. During their field trips to the cottages, hostels, fruit farms and tourist spots, they heard many poignant stories from the aborigines and saw the tragic but inevitable decline of their tribal cultures.

Chang Li-An said that they kept reminding the aboriginal store owners that preservation of aboriginal cultures is the solution to building a prosperous tourism at Baling. At the same time, they visited historical sites and kept detailed records. After working hard for two months, they finally finished building the “Baling Tribe Website.” They hope that people could re-learn Baling and Tayal culture through the help of the website. Moreover, they would like to invite people to Baling to experience and appreciate Baling, its way of life and traditional culture. Please visit Baling at http://www.bulon.org.tw to learn more.

Translated by ALLS students and edited by Ben Jeng

更多新聞

XML 地图